Power Ideas.

Over the last week I have been considering ideas for how I would like to present my power artefact that will need to be ready to present on Tuesday.  This post will go through some of my research process to show how I have reached the ideas I currently have and where I plan to take some of these ideas and thoughts over the next few days.

While looking into power I have seemingly gone down the connecting route of technology and how much power we have with technology (or rather how much power technology holds over us)

We were introduced in the lectures to the panopticon. This was a type of building that was conceived by English social theorist Jeremy Bentham. The idea of the building was to work as a prison layout that would allow the guards of a prison to get a clear view of any of the prisoners at the panopticon but also it gives the impression to the prisoners that at any one time they could be being watched and therefore would always act as if they were being watched as they could not prove one way or the other causing a change in prisoner behaviour. This idea can also be linked to other ideas of people being ‘watched’ at any time. In certain religions it is stated that if one commits a crime, even if the crime is not caught on this earth, god will have seen you commit the crime, to the mind of the religious this can have a major effect on how they live their lives as they aim to please their lord. Comparisons can also be made to CCTV cameras which also gives the public the idea that they can be being watched at any one time, in theory causing the general public to alter their behaviour because they never know if someone else may be watching them do something they shouldn’t be doing. be it speeding in their cars or littering on the street to engaging in anti-social behaviour.

It’s interesting how this technology has altered people’s behaviour not just in the ways mentioned above but also social mediums such as BBM, Twitter and Facebook. These 3 methods of contact have been in the news for mainly negative reasons in recent months (connection to UK Riots/arrests and convictions for starting facebook groups, Twitter users technically breaking several privacy wars by revealing a footballers private affairs) but it’s interesting how some people react with these social mediums. The majority of twitter accounts for example are public profiles, meaning that ANYBODY could read what you are ‘tweeting’ at any time, infact It’s not very hard to search if you have ever ‘tweeted’ about a certain subject or talking point. for example the X factor or the UK Riots. It’s interesting how the theory of altering behaviour to censor or control things that people would normally keep hidden isn’t as apparent online. for some there seems to be very little that they are unwilling to talk about on-line (i’m not lying when i say that I have seen people confessing to criminal activity on public Facebook accounts, it’d be interesting if they’d repeat the statement on the streets) The details we willingly give to technology/website holders, unto which could be passed onto almost anybody is quite incredible when one takes a step back to look into it, this data is extremely valuable to enforcers, employers and advertisers, yet people are giving positive and negative information away for free for those to make their judgements.

I’ve been thinking about technology when it comes to my power artifact ideas. I thought I had a film idea when I decided to a parody of the recent iPhone ad for it’s latest application ‘siri’ this was to twist the idea of the user telling the app what to do and instead have the app guide the user through their daily lives in a fairly insulting manner (e.g don’t eat that, eat this.) but decided against that after being asked to consider ideas that asks the audience questions and also to try doing something a bit different.


This short piece will look at the power of social medium but also how it is hanging our attitudes to privacy and social norms. As an idea for this piece I shall be looking into ACTUAL facebook profile updates (be it status updates, likes, photos, etc..) and then trying to get the original user to repeat the statement out loud in real life on film. This hopefully will provide some interesting results where the user may feel awkard or embarresed by the data they are putting online. The intended result is not to get people to change their online habits but to consider the information that they put online,This film is partly inspired by a college humour video I seen which seen a man shout out celebrity tweets in the streets.

I also aim to look further into the arguments of privacy against the freedom of speech, It’s easy to consider the recent stories against news international morally wrong (hacking phones including those of 7/7 victims families) but is the practice justified if it gains infomation that is heavily in the public interest and has real power to it? (such as the uncovering of the expenses scandal)

how much of the information we put on-line do we control? is it twitter, google or facebook’s right for them to use your information for their own personal gains? More in my next post for 360MC.


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